About Us

Masami Johnstone, the founder of BlissFintech, is an award-winning and established advisor and Non-Executive Director for Fintech, Startup, and SME growth strategy. With more than thirty years of expertise working at large global organisations in sales & business development, product development, and Go-to-Market strategy, she is a specialist in turning commercial ambitions into reality. Using a unique business model scorecarding method and a viral marketing framework, she helps young companies rapidly scale up their revenue.

She possesses deep knowledge in AI and Machine Learning-based products, B2B/B2C Go-to-Market strategy, SaaS/DaaS, and App business development. As an industry expert, she excels in identifying unique selling points and translating them into business opportunities

Masami specialises in helping young companies with value proposition and profile building. She guides leadership teams with her broad industry insights to find unique selling points, accelerate revenue growth. Her industry insights include:

• Asset Management/Wealth Management

  • Portfolio management

  • Investment insights from alternative data

  • Trading strategy

  • Risk management, compliance and regulatory requirements

  • Data management and supporting technology infrastructure

• Banks/Agency Brokers

  • Trading technology

  • Trading workflow

  • Electronic execution

  • Trading analytics

• Trading Venues/Stock Exchanges

  • Data monetisation

  • Market microstructure analysis

• Business intelligence

  • Data visualisation

  • Workflow based software integration

  • SaaS and Daas development

• Market Data and Alternative Data

  • Multi-asset data product development

  • Data analytics product/service development and technology integration

  • Alternative data application based on AI, Big Data, Data Science

• eCommerce business development

  • B2C retail business development

• Digital marketing strategy development

  • Viral marketing strategy

  • Social media engagement strategy

  • Media/journalist engagement strategy

  • Website optimisation